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Welcome From Josi
  by Josi Hannon Madera
With just a few weeks remaining before the Cocoa mini-issue was due to debut, Laura decided that she couldn’t devote her time to Tension and needed to keep her focus on her studio in Seattle and her booth at Pike Place Market. That kicked the panic up a notch, as the editorial staff had just been cut by a third. Then my beloved mama cat, the one who found her way to me when she was a knocked-up kitten, escaped and has not returned. Then I discovered our new webhost had security procedures which required me to rewrite HUGE sections of code.
All along, though, it was my hopes for Tension that kept me pushing through. We fill a gap that has been left empty for too long. I am thrilled about the patterns in this issue and the ones forthcoming. I am inspired by the creativity of our contributors and I hope you will be, too.
Tension Magazine intends to take full advantage of what digital publishing can offer. Without being limited to a certain number of pages for a pattern (like print publishers), we can include more sizes, more photos, more diagrams - more EVERYTHING! In the future, we will have videos, interactive patterns, online contests, nifty color switchers... it really does seem like the possibilities are endless.
We need your patronage to keep going. Even though we are providing our non-pattern content for free, we are paying our contributors… so if you like a recipe or an article, please consider purchasing a pattern.

 Home : Articles : Welcome From Josi

ong before I began writing patterns, I felt left out by yarn art magazines and books.
  I’m a city dweller with a love of the Bauhaus aesthetic. Photo layouts featuring teacups and floral wallpaper, or fields of green dotted with old wooden fences - they don’t inspire me. The criss-crossing geometries of glass and steel and concrete and tracks and wires, or the minimalism of modernism with a graffiti paint job, or public parks with public art - these things do inspire me.
Shortly after I began writing patterns for public consumption, I had an experience which made me realize that the cautiousness with which crafts publishers approach their audience means I would probably always be too much of a risk for them. I consider what I do to be a subset of fashion design, not a subset of crafts publishing. Fashion is risky, sexy, political… it is Art.
I’ve wanted to start a digital magazine for several years. I had a false start a few years ago, and I realized then that I needed a dependable core of people in order to pull off what was in my imagination. After a disappointing experience with a publisher led me to bring up the idea with Julie and Laura, we decided – why not? If any three women can do it, it would be us.
We started with the idea that we wanted a magazine that would feature fashion-forward designs, urban photography, food and art. Compensating designers fairly, and supporting their efforts, was also a stated goal from the first conversation. As well, we decided we wouldn’t shy away from having opinions and expressing them, and we would encourage our designers to do the same. With that in mind, it wasn’t too difficult to come up with a name, as Tension seems to say it all.
What I didn’t know at that time, though, was how aptly I was labeling the next 6 months of my own life. A magazine is no small task, and I was aware that it would be an undertaking. During that time, I also started treatment for hyperthyroidism and as the effects of that disease are a rapid heartbeat, high blood pressure and anxiety… my own frantic state became comedic.

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excited by whats to come, looking forward to new content, & kudo's for surviving your anxiety.
- POSEY G, 2010-03-17 04:37:37

can't wait to see what you have in store.
- lydia s, 2010-03-03 10:31:06

Great idea! I am so glad I found out about your magazine. Looks great so far and BLESSINGS!!
- De'Anna G, 2010-03-02 11:14:22

This is a great place to start for a digital magazine virgin to start. Strange to be a virgin at 62. I look forward to exploring this magazine. Thanks to all of you! Regards, Cathie J
- Cathie J, 2010-03-02 12:00:17

love the idea and I'm loving the magazine! Thanks so much!
- amie h, 2010-03-01 07:51:25

I think this is a fabulous idea. The crafting world can use more aesthetics than the limited ones that appear in published magazines. Best of luck to you!
- Elizabeth G, 2010-03-01 12:16:12

I've always felt the same way about most crochet magazines. I'm very glad to find people who feel the same way I do. I'm really looking forward to seeing what future content shows up here!
- Amy M, 2010-02-10 02:52:01

I'm relatively new to the world of crochet/knitting, and I'm thrilled to see that there's a vision of life beyond granny squares. I'm looking forward to exploring your magazine - thanks!
- Cara R, 2010-02-07 12:43:15

I love that you're reaching out to those who don't fit the "traditional" ie., cottage/grandma style crafters. While I'm not a "hip urban" style either, I'm a single 30s woman who enjoys mixing it up, either by putting a twist on an existing pattern, or winging it to end up with something uniquely me. Crafters come in many shapes and sizes, and that should be celebrated, as you are doing!
- Kristin M, 2010-02-05 05:43:21

Thank you for your hard work. Photos and articles are terrific. Love the mix of articles. --Jan P.
- Jan P, 2009-12-11 06:05:12

Everything looks great! I hope to try out that Cocoa chili recipe this weekend.
- Patti K, 2009-12-09 08:13:23

Nice to find this site. Even though I now live in a very small "Pleasantville" type town, I came from the city and love more unique design. I'm a beginning crocheter who was inspired to start by the art of Xenobia Bailey, a NY crochet artist who exhibited at our local Arts Center. I am also left-handed, so that can provide unique challenges, as well. When I buy a pattern, I want it for sizes from newborn to adult so I can crochet matching things for my upcoming baby and me! Thanks for the site, and I look forward to upcoming issues!
- Kristi R, 2009-12-04 12:10:07

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